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Philosophy

Veg_Soup_FOur Beliefs

‘The time has come to say fair’s fair
To pay the rent
To pay our share
The time has come
A fact’s a fact
It belongs to them
Let’s give it back
How can we dance when our earth is turning
How do we sleep while our beds are burning
How can we dance when our earth is turning
How do we sleep while our beds are burning’
- Midnight Oil

Many a philosophy underscores what Veekes & Thomas hopes to encourage through its business. We will continuously strive to encourage traditional craft and the village economy, provide opportunities for underprivileged and the marginalised communities and be environmentally sustainable. Ownership over time will be shared with the community that works with Veekes & Thomas by generating a class of franchisees and shareholders. We wish to be more involved with our immediate environment and participate in some small measure in social and political change.

Green_pepper_2FOur packaging until recently comprised corrugated brown board boxes with minimal ink and is easily recycled, bio degradable or reusable. Our plates and bowls were made of betel nut husk and manufactured in a villages close to Bangalore. Forks were manufactured at an erstwhile idle match plant near Mangalore. ‘Matkas’ for ice creams were sourced near Hoskote, near Bangalore. Our packaging was consequently more expensive than others that use plastic or foam. Severe resistance from customers forced us change to plastic. We have not abandoned the idea – just placed it on the back burner until we find a solution that works.

V&T_General_7Our efforts to include the Indian village in the mainstream of Indian economic growth will continuously evolve with time.

It is our belief that a whole generation, maybe two, became apethetic to social and governance issues post independence and were least involved in the process of change allowing the system to become what it is today. Community involvement is vital in making the system work for us and we have seen this happen time and again in CMCA, an NGO that VNT works closely with, (www.cmcaindia.org) an organisation that devotes its efforts to inculcate citizenship and democracy values amongst children, building thereby a stronger, involved and more sesnsitive future.