Veekes & Company was founded in 2009 from widespread personal and professional discontent, the menacing growth of Hip Hop and House and amidst some much middle class resistance.
It started out as a budget continental restaurant chain that in 2013 had 17 restaurants across 4 cities making it the largest budget European restaurant chain in India. A range of European sauces and soups were launched on a trial basis in 2013. The physical restaurant chain was shut due to a chain of synchronistic circumstances and morphed into an packaged foods business in 2018 offering the same sauces that were made popular at the restaurants . In time Veekes & Company has every intent to become the fastest growing niche food budget brand in India.