The Cuisine Concept
The idea was to offer, over time, a complete range of NICHE instant, international and regional foods that would be required in every home by using food technology as the foundation in our creation and manufacturing process.
Using blast dehydration, freeze-drying (among other techniques) allows us to create a product that is free from added preservatives, contains real ingredients and particles, and with just the addition of water and a garnish of choice can turn into the real thing with just 2 minutes of preparation time offering the perfect meal alternative.
We believe this to be the future of home-cooking.
The Approach
Plagiarism is basic to all cultures – Woody Guthrie, circa 1959. Our new offering, reflects this vast experience and blurs the lines between authenticity, indigenousness and geographies. Nothing conforms! We are inspired by everything. We do what we think customers will like and we do what we like.
The Product Offering
Our range of continental sauces and soups reject, at the outset, complication and elaborateness in preparation and yet retains flavour and freshness. What we offer is a ‘home grown, selected’ range of products that allows people to create authentic and wholesome meals INSTANTLY, with ingredients and tastes that can be found in any Indian kitchen.
Our latest launch aims to astound even the staunchest South Indian! This is part of our effort to transition to a brand that cuts across cuisines and focuses on a larger market. Imagine cooking a four-course south Indian meal in less than 8 minutes! No grinding the masala, grating the coconut, boiling the dal or the soaking of tamarind- just add water!
Our products are 100% vegetarian.
Reach
We are currently available across 19 states, 50 cities in slightly over 150+ outlets. We are also available online on Amazon, Flipkart, Big Basket.
Manufacturing
